Growth for a Financial Technology Company

A financial technology company transforming personal finance was facing challenges in scaling their marketing efforts despite prior initiatives. When I began working with their team, it was clear they needed a fresh approach to unlock their full potential. Together, we addressed key challenges, explored innovative ideas, and tested new strategies tailored to their unique goals.

The Strategy

Through close collaboration with their team, I presented data-driven recommendations to refine their approach and align their marketing efforts with their growth objectives. By testing and iterating on these strategies, we identified the most effective solutions to drive measurable results.

The Results

The outcomes have been transformative:

• +122% performance growth over Q2 2023.

• A remarkable +335% increase in conversions.

• 82% reduction in cost per conversion, maintaining a 15x ROAS.